Tuesday, March 2, 2010

Do Massive Good! Book your Hotel Stay with Us!

Book a hotel, save a life. That’s the goal of MASSIVEGOOD, a new fund-raising initiative that allows travelers to make “micro-contributions” to global health causes when booking a plane, hotel or car.

For example, when on our site, guests can click the rainbow-colored MASSIVEGOOD logo and donate $2 to treat two children for malaria. MASSIVEGOOD is scheduled to go live this Thursday, on WhataHotel.com. To mark the date, former President Bill Clinton will makes the first symbolic “click” at an inaugural event at the United Nations in New York. The event will also feature a short film by Spike Lee and an original song by Will.i.am, both created for the campaign.

Proceeds go to UNITAID, which was created by The Millennium Foundation for Innovative Finance for Health. The Millennium Foundation" is a Swiss not-for-profit organization created in 2008 whose mission is to create a sustainable source of needed additional funding to achieve the three health-related Millennium Development Goals agreed to by the United Nations in 2000: to treat and fight life-threatening diseases, including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality; and to improve maternal health. To achieve its mission, the Millennium Foundation aims to inspire and empower citizens to join a global movement of solidarity dedicated to reducing the glaring inequalities in access to health care between the rich and poor. The initial focus is the creation of MASSIVEGOOD, an innovative fund-raising solution that makes it easy for all those who travel to make micro-contributions aimed at saving lives by fighting life-threatening diseases among the world’s most vulnerable populations. For additional information, visit: www.millennium-foundation.orga Geneva-based organization that raises money to treat HIV/AIDS, tuberculosis and malaria in low-income countries.

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