Friday, March 12, 2010

Food Network Competition at Sea Featuring Iron Chef Cat Cora





LORRAINE TRAVEL ANNOUNCES SIGNATURE PARTNERSHIP
WITH FOOD NETWORK TO LAUNCH NEW CULINARY TRAVEL PROGRAMS
Engaging Culinary-Based Travel Programs
to Feature Food Network Stars and Shows

Lorraine Travel, as a member of Signature Travel Network, is now able to offer innovative and engaging Food Network travel programs. Food Network is the first and only cable channel dedicated to connecting viewers to the power and joy of food. Under this new partnership, clients booked through Lorraine Travel will have exclusive access to Food Network travel experiences.

Plans are underway to offer a range of exclusive Food Network travel programs in 2010, including: cruises with Food Network stars and based on Food Network shows; trips tied into specific Food Network culinary trends or topics; and weekend getaways to targeted locations such as Napa Valley, California.

Culinary-centric travel programs are growing enormously in popularity with “foodies.” Research indicates that 37 percent of leisure travelers find the opportunity to experience different and unusual cuisine on vacation highly desirable (Source: 2008 National Travel Monitor) and 23 percent of affluent travelers consider the ability to learn a new skill or activity on vacation highly desirable. (Source: Portrait of Affluent Travelers). Some 27 million travelers, or 17 percent of American leisure travelers, engaged in culinary or wine-related activities while traveling within the past three years. (Source: Travel Industry Association Survey 2007).

"We are excited about this extraordinary new opportunity with Food Network,” says Jack Guiteras, Owner of Lorraine Travel. “Our clients have shown a tremendous passion for food and wine over the years, and we now have a great new program to elevate culinary travel to the next level. We invite you to consider traveling on the first Food Network trip Food Network Competition at Sea featuring Iron Chef Cat Cora - just one trip we feel will make our clients’ culinary dreams a reality."
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About Signature Travel Network:
Signature Travel Network is a member-owned, travel cooperative, headquartered in Marina Del Rey, California, with a regional office in New York City. The network was established in 1956 and today includes 190 member agencies with 330 retail locations throughout the USA. Collectively, Signature members generate over $4 billion in annual travel sales. For more information visit: www.signaturetravelnetwork.com.

About Food Network:
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to more than 98 million U.S. households and averages more than 9 million unique Web site users monthly. Food Network programming is available internationally in more than 150 countries. Food Network is headquartered in New York, and maintains offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Tenn. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Fine Living Network (www.fineliving.com), is the manager and general partner.

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